Friday 8 March 2013

The political end of the horse on plates (Feb. 27)


Awwww...they’re all upset about
eating horse meat
 

                                                            by Robert LaFrance
 

            The European Union – formerly the European Common Market and the European Economic Community – is in a tizzy these days because some of the ‘beef’ that made its way to Ireland, France, and many other countries was found to be mostly horse meat rather than the hamburger, etc. which it was labelled.

            In a world where people eat cats, dogs, groundhogs (terra-pork?), many other exotic meats – even roadkill – is it that serious a thing that some delicate palettes object to the devouring of Trigger and Northern Dancer when they were expecting Ronald the Bull? Farley Mowat ate mice when he was doing research for the book ‘Never Cry Wolf’, so can horse meat be so bad?

            I have eaten horse meat and it didn’t have any ill effects other than my wanting to leap over guardrails. When I lived in Vancouver in the early 1970s, one restaurant in Burnaby advertised horse meat steak on its menu. Of course I had to try it out. It was surprisingly good, so good that I went back the next week and tried it again. That was it though, because a steak was three dollars or more and I was saving my money for a ticket to Australia.

            Last week the news story hit the airwaves like a meteor exploding over Russia and everyone was outraged that their delicate taste buds may have been subjected to horse meat. One Irish lady, who sounded as if she had just won a Guinness stout drinking contest, said it was “fore and aft the worst beef I ever et. Although my husband Gerald thought it was the cat’s meow.” I hope she made sure the cat was still there in her house before she said that.

            “Fraud on a massive scale” was how the European newspapers described the situation. Several countries supplying the EU meat markets had for many years evidently been selling hamburgers that were as much as 40% horse meat, which is much cheaper. Organized crime has branched out, it seems.

            All this reminds me of a story my grandfather Muff LaFrance (1881-1976), legendary wit of Tilley, used to tell me. He said that once he went to a restaurant and ordered a steak. The waitress asked if he wanted it rare and he said he guessed so. When she brought it, he suggested she ‘take it back and give it another rare’. On the steak’s third trip to his table he chewed, chewed and chewed some more. He summoned the waitress. “I’m not saying this steak is tough, but I was just noticing that the old horse that used to be in that pasture next door is not there any more.”

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            Someday I may write a column entitled: “It seemed like a good idea at the time”.

            There are so many things we deal with today that are of such poor design and so poorly thought out that their inventors or instigators should be sent in a rocket to Syria. Remember when (1985) Coca-Cola, after about a century of selling their main product – coincidentally named Coca-Cola – abruptly changed the formula? That lasted about a month during which Coca-Cola lost about 20% of their sales. Then they went back to the Coke that people loved, but for a time called it Coke Classic. I understand that the executives who authorized the formula changing were drawn and quartered, then horsewhipped and put in a blender turned on ‘high’ for a month. Then the company got tough.

            Another example: In 2011 my first wife and I bought a new car and one of that car’s features was something that prevents it from spinning on slippery or snowy roads. Right off the bat, this sounds like a good idea, but what happens is that when there are a few inches of snow on the road coming up to our estate, the car spins for a second, then the engine goes down to an idle to stop the spinning.

            Contrary to what the designer might have thought, a car trying to make its way up a snowy hill should not go down to an idle. True, the car would normally spin, but it would at least continue going forward. What happens with ours is that it simply slows down and then comes to a stop since it’s not spinning its way forward. Brilliant!

            Remember the treatment given to those Coke executives? This car company’s executives should undergo that treatment – twice. A few days ago I tried to get this car up our driveway and it got two-thirds of the way up, and then I tried it with our 2000 Chrysler Intrepid. It spun its way up to our house without any problem, but if it hadn’t been allowed to spin it wouldn’t have made it either.

            I read somewhere: “There’s a kind a cleverness that cuts its own throat.” Amen.
                                                                    -end-     

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